Kari Crutcher
Executive Director, Ridgecrest Visitors Bureau

Kari Crutcher serves as the Executive Director of the Ridgecrest Visitors Bureau, where she leads strategic tourism development, destination marketing, and community partnership initiatives that strengthen Ridgecrest’s visibility and economic vitality.

With a passion for community growth and event development, Kari focuses on creating impactful experiences that drive visitation, support local businesses, and showcase the unique character of Ridgecrest and the surrounding region. She works closely with civic leaders, hospitality partners, regional organizations, and event producers to position Ridgecrest as a dynamic destination for outdoor recreation, heritage events, and group travel.

Under her leadership, the Bureau has prioritized strategic partnerships, signature event development, and targeted marketing campaigns designed to increase overnight stays and generate sustainable economic impact. Kari is particularly committed to leveraging large-scale events and tourism initiatives to create long-term community benefit.

Her collaborative leadership style, forward-thinking vision, and dedication to service continue to elevate Ridgecrest’s presence within California’s tourism landscape.