In September 2013, McDonald’s joined forces with the Alliance for a Healthier Generation (“Healthier Generation”) in a global effort to increase customers’ access to fruits, vegetables, low-fat dairy, and water options and to help families make informed choices. McDonald’s and Healthier Generation have worked together on five commitments related to menu offerings, menu boards, packaging, and advertising directed to children. McDonald’s pledged to implement these actions in 20 major markets by 2020.
Commitment to Families
Commitment 1 - Feature only water, milk and juice as the beverages on Happy Meal menu boards and ads directed to children.
Commitment 2 - Offer a side salad, fruit or vegetable option as a substitute for fries in value meals.
Commitment 3 - Offer a new fruit, vegetable, low-fat dairy or water option in the Happy Meal or use new packaging innovations to generate excitement for these options.
Commitment 4 - Dedicate one panel of Happy Meal boxes or bags to communicate a fun nutrition or children’s well-being message four times annually.
Commitment 5 - Include a fun nutrition or children’s well-being message in 100% of external ads directed to children.